Marketing built around your trade, from plumbing to landscaping

Eighteen trades, eighteen different buying patterns

The single most useful question in trades marketing is: how long does your customer take to decide? The answer splits the trades into three groups, and each group needs a different mix.

If your trade sits in the first row, money spent on brand videos before your Google Business Profile is fixed is money spent in the wrong order. If you sit in the third row, cheap clicks that never see your portfolio rarely become signed contracts. Our trade-by-trade marketing playbook goes through all 18 trades in detail, with seasonality, job-value drivers and how customers search.

What we do, and what we don't

We are a marketing and business consulting service. We plan, build and run the parts of your marketing that bring in calls, texts and quote requests, and we advise owners on pricing, positioning and growth. We are not a contractor: we don't install, repair or service anything, and we will never compete with you for a job.

The work falls into five areas, each with its own page:

• Local SEO and Google Business Profile, so you appear when someone nearby searches for your trade
• Google Ads and Local Services Ads, for buying the searches that turn into jobs
• Websites that convert, built around calls and quote requests rather than decoration
• Reviews and reputation, a steady and honest review flow
• Social media and short video, so your crew becomes a familiar name

The services overview explains which one to start with, depending on your trade and how much work you already have.

Check the maths before you spend

A marketing plan for a trade should survive a two-minute calculation. Say your average job is worth $2,400 and your gross margin is 40%, so each job leaves $960 before overhead. If you close 35% of the quotes you run, and a lead costs you $80, each won job costs about $229 in marketing ($80 ÷ 0.35). That is under a quarter of the gross profit, which most owners can live with.

Now change one number. If your close rate drops to 15% because nobody follows up on quotes, the same $80 lead costs $533 per job, more than half the gross profit. Nothing changed in the ads; the leak was in the office. That is why we ask about your close rate and your phone handling before we talk about ad budgets. The budget guide walks through this with three trades side by side.

Proof from our HVAC work

Our published results come from HVAC and heating companies, which is where the method was built. We show them as results from our HVAC work, not as plumbing or roofing results. Roma Heating & Cooling saw 400% organic traffic growth in 12 months. BCWide.ca reached 3× leads in 90 days. HeatLand recorded a 300% lead increase in 6 months on the back of 850+ SEO articles.

What carries over to other trades is the method: service pages for every job you want more of, a properly built Google Business Profile, tracked calls, and review requests sent while the customer is still happy. The results page explains what each case shows and what does and doesn't transfer.

Coverage across Canada

We work with trades in every province and territory, from Surrey to St. John's and up to Iqaluit. Marketing changes with the map: Quebec has French-language rules for advertising, Ontario restricts who can advertise electrical work, the Prairies have long heating seasons that shape demand for several trades, and Nunavut requires Inuktut in commercial advertising. The areas we serve page links to a guide for each region, with the regulators and programs to know as of October 2026.

Who's behind Trades.Marketing

Trades.Marketing is part of the Sedighi.ca and SAZ.ca group of companies. It is a Canadian business, headquartered in Vancouver, British Columbia, and led by Ali Sedighi, MBA in Technology Management, who has worked in digital marketing for 17+ years, since 2007, and has built 150+ live HVAC websites. It sits alongside Trades.Agency, the group's agency brand for trades.

When you call, text or email, you reach a senior strategist, not a call centre. Read more about how we work, see plans and pricing, or go straight to contact.